Securus Technologies Inc., a distinguished provider of criminal justice and public safety technology solutions in the US has entered in a supremacy battle with its main competitor Global Tel Link (GTL). This was after GTL announced that their services are of the same standard with those Securus provides. While responding to this malicious claim, Securus chief executive officer, Mr. Richard A. Smith called upon GTL to accept the challenge of having a private judge decide which company is superior regarding using sophisticated and modern technology which guarantees quality services to their clients.
Mr. Richard termed the comparison as unfair to his business owing to their commitment to innovating quality products. He added that Securus in the last four years had reinvested more than $700 million in acquiring new companies, enhancing their products through modern technology, and developing state of the art customer service center while GTL had invested very little in modernizing their services. Smith also gave a list of key areas in which Securus beats GTL;
Securus has developed comprehensive products for correctional facilities in the US.
iii. Securus has its trained technicians while GTL depends on contractors to carry out its operations who do not have the same commitment to serving their clients.
Securus has also developed the largest VOIP calling platform in the world for correctional facilities which enables them to provide quality calling rates at lower rates as compared to GTL’s institution based platform.
Former GTL customers who have migrated to Securus have confessed of being frustrated with their services.
Securus Technologies Inc. is based in Dallas Texas. Since its inauguration in 1986, Securus has developed to one of the leading provider of criminal justice and public safety technology solutions. The institution serves more than 3400 public safety, law enforcement, and correctional agencies across North America. Also, more than 1, 200, 000 inmates in various states depend on Securus Technologies products to communicate with their families.
A lot more companies are choosing to market their products to the upcoming generation often referred to as millennials. This was the case when Evolution of Smooth decided to reinvent the lip balm. The team behind this company took a look at what areas of industry might be ripe for improvement when they noticed that the lip balm products available in the oral care industry had not been changed since their inception. In fact, with Chapstick as the primary manufacturer there was very little competition in this field. In an online article by Fast Company the founders of EOS lip balm discuss the strategies they used to propel their unknown company into the spotlight.
Creating the Right Product
Co-founder Sanjiv Mehra is quick to let people know their company did not start out by using a lot of advertising. Instead the team at EOS lip balm decided to focus on the aspects of creation and distribution. This strategy proved to be just what the market needed to get their product noticed. Part of the success of their lip balm lies in the organic ingredients used to make them.
As a company that currently sells more than a million lip balms a week, the strategy to focus on women as their audience of choice has definitely paid off. The small spherical design of the container was meant to appeal to woman’s sense of fashion. The containers( see, https://evolutionofsmooth.com/lip-balm/smooth-spheres.html.) as well as the balms themselves, come in a variety of colors and flavors to delight and engage all of the senses. Once the lip balms made it onto the shelves of major stores and online on Amazon and eBay, they were quickly picked up by celebrities who further rocketed the company into success.
Kim Dao released a video where she shows what her old apartment in Tokyo, Japan was like. The apartment, like many in Japan, is really rather small and also expensive. She chose this apartment in part because it came fully furnished. She chose to move out because it wasn’t in a good location and because of the rent amount.
The first thing you come across when you go through the door is the mailbox, and the area to put your shoes. Kim Dao also had a little storage area to hold things like towels, shower caps, and a hair dryer.
She had a very small room that held her washing machine as well as the vacuum cleaner that Kim Dao owns. The nearby bathroom is also very small, but does at least have space for a tub. The toilet is in a smaller, nearby room.
The kitchen that Kim Dao had in this apartment, much like all the other rooms, is small with little storage room. For some items like pots and pans she needed to hang them from the walls.
Her bedroom includes a bed, a coffee table, desk, and large dresser. She does have one window in the bedroom which looks over the quiet neighborhood that Kim Dao lived in. She also has a dresser which includes tons of makeup filling the top and drawers as well as hair accessories and other fashion items. She says even though every room in the apartment was small it was decent for a single person.