Lime Crime has earned a reputation for being bold and unapologetic. A lot has been happening with the brand with new and exciting products such as the Polly Pocket inspired eyeshadow palettes and now with the opening of the Feelunique x Lime Crime Pop Up Shop in London.
According to Doe Deere, a cult is one and the same as being unique. It’s doing what hasn’t yet been done and about standing out from the “norm.” Being cruelty-free and vegan is a very important aspect of Lime Crime and has always been a very high priority for the brand. The company also does a lot of animal charity work.
It has not always been an easy trip to the top for Lime Crime but Doe Deere has used her mistakes to grow, and she has learned from what didn’t work or what was just not meant to be.
Some trends to be on the lookout for this year includes ultraviolet and lavender as well as pretty much any shade of lavender. Lime Crime just launched its Venus III Eyeshadow Palette that features lilac.
Doe Deere advises new entrepreneurs to find what is missing in the market and to fill it. She also advises to listen to your gut and always to be innovating. Deere originally concocted her products, but her team has since taken over to free up her time spend on other aspects of her business. Now that her team and she are working together it is easier to get the formulations perfect.
Deere feels that it is great to embrace your individuality and feels fortunate to live in a time that owning your individuality is the “in” thing to do. Social media has been a great engine behind the growth of Lime Crime and continued to keep her and her company connected to her large and ever-growing fan base.
To Deere, the packaging is an important aspect of their products and also what makes them fun. Deere is very into toy-like makeup items that are simply fun to use and to incorporate into your daily makeup routine.
The palettes that Lime Crime puts out have been carefully crafted, and the colors have been chosen because they are meant to be together. They did not make it into the palette by accident.The original Venus palette box was all about the grunge look, and the palettes that they have been putting out lately are softer and more neutral, so they are great for everyday wear. Learn more: http://www.revelist.com/beauty-news-/doe-deere-controversy/11973
Deere advises newbies to the bright color scene to first experiment at home until you get the look you are going for. There is nothing with being bold, but you need to feel comfortable with your new look so that you can really rock it.
Deere decide to expand into hair color because why not? It is a great way to express yourself, and since she has been dying her own hair for ten years, it just made sense to branch off in that direction.