It is highly imperative for every individual to know that their health and well-being should be considered to be their number one priority. Many people are not necessarily placing as much importance on their health as they should, and as a result, end up suffering later on in life.
Perhaps one aspect of health and well-being that is often overlooked is the conditions of one’s lips. Yes, you read correct. The conditions of one’s lips can have a considerable amount of effects on their health and well-being. By keeping one’s lips moisturized on a regular basis, an individual can have assurance of knowing that they will not be losing any unnecessary levels of blood due to dry and cracked lips. Not only can an individual potentially lose blood from having dried and cracked lips, but they can also experience a tremendous amount of pain from it. Unfortunately, there are many people who are not necessarily placing as much importance on the conditions of their lips as they should, therefore, it is highly recommended for them to know exactly what products are beneficial for them and which ones are worth investing in. EOS lip balm is one that has been well-renowned as being a great choice of lip balm, as it has surpassed both Chapstick and Blistex in sales, both of which have existed for much longer. EOS lip balm is made with ingredients that are absolutely safe and healthy, thus, making it a great option for anyone who may be concerned with whether or not it is something that could be detrimental to their health. They should know that in no way will it harm their health, thus, making it a great investment choice. Next time you visit a Kohls or Ulta beauty store for lip balm, be sure to look for EOS lip balm.
A lot more companies are choosing to market their products to the upcoming generation often referred to as millennials. This was the case when Evolution of Smooth decided to reinvent the lip balm. The team behind this company took a look at what areas of industry might be ripe for improvement when they noticed that the lip balm products available in the oral care industry had not been changed since their inception. In fact, with Chapstick as the primary manufacturer there was very little competition in this field. In an online article by Fast Company the founders of EOS lip balm discuss the strategies they used to propel their unknown company into the spotlight.
Creating the Right Product
Co-founder Sanjiv Mehra is quick to let people know their company did not start out by using a lot of advertising. Instead the team at EOS lip balm decided to focus on the aspects of creation and distribution. This strategy proved to be just what the market needed to get their product noticed. Part of the success of their lip balm lies in the organic ingredients used to make them. The demand by consumers to have more natural products has significantly increased the number of sales this company has seen with each successive year.
As a company that currently sells more than a million lip balms a week, the strategy to focus on women as their audience of choice has definitely paid off. The small spherical design of the container was meant to appeal to woman’s sense of fashion. The containers( see, https://evolutionofsmooth.com/lip-balm/smooth-spheres.html.) as well as the balms themselves, come in a variety of colors and flavors to delight and engage all of the senses. Once the lip balms made it onto the shelves of major stores and online on Amazon and eBay, they were quickly picked up by celebrities who further rocketed the company into success.