At present purchasing a bottle of water is akin to judging a beauty contest. Sure, they traipse out there sporting their brightest packaging, promise the best taste from an exotic location, but what are they doing for the environment? Buying water has become all about making a statement, and being successful in this market means you are making the best statement. A statement that says; our product is sustainable, environmentally responsive, and beneficial to your health.
Waiakea Water satisfies all these points. The company, created in 2012, is the newest addition to the premium water market. 22-year-old entrepreneur Ryan Emmons co-founded the company when he stumbled across a liquid goldmine while vacationing in Hawaii. Waiakea Water boasts a unique hook; it comes from a volcano. The water naturally filters by passing through 14,000 feet of volcanic rock. The process purifies the water, enhances it with minerals, adds electrolytes, and creates a naturally alkaline pH balance. This means it is very good for your health. Check box 1.
Waiakea Water is also sustainable. The source comes from Mauna Loa, an active volcano on the Big Island, just outside a town called Hilo. The aquafer it comes from vaunts a 1.4 billion gallon recharge rate. It is virtually inexhaustible. In addition, Waiakea Water is dedicated to the benefit of society and the environment, so the facility that bottles the water uses 33% renewable energy. Check box 2.
Finally, there is box 3. Many companies assert benefit for the environment. They use renewable energy, less plastic, make the caps smaller, and everything is 100% recyclable. The problem is most bottles do not make it the recycle receptacle. In fact, studies show that 8 million tons worth of plastic bottles end up in the ocean per year. It takes 1000 years for plastic to degrade. Waiakea Water started using a new bottle this year that degrades in 15 years. This has huge implications for the environment and may very well change the way all other companies manufacture. Presently Waiakea Water has a growth rate of 170%, with a market value of $10 million dollars.
One of the best things Waiakea Hawaiian Volcanic Water is known for right now besides its unique origins and taste is the packaging. This water is packed in a plastic bottle that is made to be both durable and fully degradable. The bottle is made with patented technology which involves using TimePlast as an additive to speed up the nano-degradation of plastic. Waiakea bottles thus fully degrade within 15 years which is an impressive improvement from the great 1,500 decades conventional plastic takes.
Waiakea Hawaiian Volcanic Water is headed by CEO Ryan Emmons who also co-founded the company in 2012. At only 25 years old Ryan Emmons has built a successful company centered around environmentally sustainable practices. This is rare for many businesses. The water originates from Mount Mauna Loa’s active volcano.
The Mauna Loa volcano and its surroundings are one of the cleanest environments found on earth. This water is collected from a well from where it is transported for packaging. The packaging bottles are already made from recycled plastics in addition to being fully degradable.
Waiakea Volcanic Water invests heavily into giving back to disadvantaged communities. For every purchase made on their bottled water, 650Ml of clean water goes to communities that need the essential commodity. Communities in rural Africa have benefitted dramatically through Waiakea Water’s PumpAid. More than 500 million liters of water have been donated to African communities as a result.
Waiakea Hawaiian Volcanic Water has created a massive precedence in the environmental conservation and sustainable business practices. With the nature of their product and packaging, it is a product to emulate. During the manufacturing of the bottle, one pound of TimePlast is sufficient to alter the structure of thousands of pounds of the plastic material. Thus the conversion technology is even more environmentally friendly.