Luiz Carlos Trabuco Cappi: Serving The Bradesco Bank For Five Decades

Luiz Carlos Trabuco Cappi served for more than five decades, spending most of his life with the company. He joined the company when he was only a teenager, spending the first 15 years with Bradesco Bank as a bank clerk. During this time, he balanced his life working at the bank and attending the university where he received his bachelor’s degree. After serving for 15 years as a bank clerk, the superiors finally noticed his hard work and he was promoted to a higher position.

When Luiz Carlos Trabuco Cappi turned 32 years old, he was assigned to work as the company’s marketing director. The new responsibility given to him was to ensure that Bradesco Bank will be having a great relationship with the media. He assured that the bank he is working for would receive a positive image projected by the broadcasting companies in Brazil, and he would sometimes release news that would increase the positive reputation of the company that he is working for. He would work in this department for eight years, and after he has shown his superiors that he could manage to be the marketing director of the company, he was promoted once again to a higher position.

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In 1998, Luiz Carlos Trabuco Cappi was assigned under the Bradesco Vida e Previdencia, a subsidiary of Bradesco Bank. He was given a chance to become its chief executive officer, and his performance never disappointed his superiors. He proved to them that he deserved every promotion that he received, and the upper management has praised his leadership skills because of how he could handle all of the challenges faced by the department. A year after his appointment as the CEO of the bank’s many subsidiaries, he was appointed to become the executive vice president of the whole organization.

His role at Bradesco Bank started to encompass all aspects of the business, but he still managed to get things done. Luiz Carlos Trabuco Cappi, as the executive vice president of the company, was also given other roles to fill in, such as being the president of Bradesco Seguros. He managed to control the Brazilian insurance market after he sat down as the president of the department, with Bradesco Bank being able to secure a quarter of the whole industry in the country. His brilliant work history landed him the most significant promotion that he would ever receive.

In 2009, Luiz Carlos Trabuco Cappi was named as the next president of Bradesco Bank. The board of directors explained that they are looking for someone who has strong leadership skills, and they found everything in his persona. After he got the post, he ensured that the employees working at Bradesco Bank are treated nicely. He introduced reforms which have given the employees better benefits, and he also spearheaded several programs that benefited the company, like the acquisition of HSBC Brazil for $5.2 billion. This year, he had to step down from his position because he already reached the retirement age.

See: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml

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