People who have used Bumble, a dating app founded in 2015 by Whitney Wolfe Herd, know for a fact that it is unlike any other app in the market. Whitney Wolfe Herd has always focused on innovation from the time she was a co-founder at Tinder, and it is this skill set that has helped her make Bumble, one of the fastest growing dating apps in the planet today. Whitney Wolfe Herd knows that women don’t necessarily have a pleasant experience at many of these dating apps as women often have to deal with messages they wish they wouldn’t have read and the images they never asked for. One shouldn’t generalize the experience women have with these dating apps, but it is often the case, and most women would back it as well.
Whitney Wolfe Herd aimed to change this scenario entirely with the launch of Bumble, which is a dating app that is a female-first platform. At Bumble, men are not allowed to message women, and it is something that did receive some criticism initially, but people started to understand the concept of it later and were well-received then. At Bumble, the male members can only reply to the women who contact them. It means that women can be sure that they wouldn’t have to go through scores of messages every morning or delete the images they never asked for. The tagline of Bumble says life’s short, make the first move. The women are encouraged to get out of their emotional comfort zone to reach out to men they find interesting or attractive. The myth that only men should ask women first is broken at Bumble, and rightly so. Bumble App Founder Whitney Wolfe’s Epic Wedding in Positano, Italy
Many women members at Bumble say that it is one of the cleanest dating apps in the market and the profile of the members at Bumble are even much better. Whitney Wolfe Herd has worked at Tinder before starting on her own with Bumble, and it has given her the expertise and experienced needed to not only begin a dating app from scratch but also run it efficiently. The idea of beginning Bumble came to Whitney Wolfe Herd when the founder of Badoo, Andrey Andreev, contacted Whitney after she left Tinder. With the support of Badoo behind her, Whitney Wolfe Herd didn’t look back and ensured that Bumble becomes the dating app that offers value to the people. Bumble has been able to build a reliable place for itself in the dating world in a relatively short period. Meet the Tinder Co-Founder Trying to Change Online Dating Forever