At present purchasing a bottle of water is akin to judging a beauty contest. Sure, they traipse out there sporting their brightest packaging, promise the best taste from an exotic location, but what are they doing for the environment? Buying water has become all about making a statement, and being successful in this market means you are making the best statement. A statement that says; our product is sustainable, environmentally responsive, and beneficial to your health.
Waiakea Water satisfies all these points. The company, created in 2012, is the newest addition to the premium water market. 22-year-old entrepreneur Ryan Emmons co-founded the company when he stumbled across a liquid goldmine while vacationing in Hawaii. Waiakea Water boasts a unique hook; it comes from a volcano. The water naturally filters by passing through 14,000 feet of volcanic rock. The process purifies the water, enhances it with minerals, adds electrolytes, and creates a naturally alkaline pH balance. This means it is very good for your health. Check box 1.
Waiakea Water is also sustainable. The source comes from Mauna Loa, an active volcano on the Big Island, just outside a town called Hilo. The aquafer it comes from vaunts a 1.4 billion gallon recharge rate. It is virtually inexhaustible. In addition, Waiakea Water is dedicated to the benefit of society and the environment, so the facility that bottles the water uses 33% renewable energy. Check box 2.
Finally, there is box 3. Many companies assert benefit for the environment. They use renewable energy, less plastic, make the caps smaller, and everything is 100% recyclable. The problem is most bottles do not make it the recycle receptacle. In fact, studies show that 8 million tons worth of plastic bottles end up in the ocean per year. It takes 1000 years for plastic to degrade. Waiakea Water started using a new bottle this year that degrades in 15 years. This has huge implications for the environment and may very well change the way all other companies manufacture. Presently Waiakea Water has a growth rate of 170%, with a market value of $10 million dollars.