Fabletics Uses Word of Mouth to Win

There’s a lot that goes into changing the scene or look of athletic wear for women that might actually be aesthetic for women to wear. One of the biggest phenomenon to notice in this industry is the use of the crowd as a guide for success in customer service, production value and sales. A good example of this communicative collaboration is that of Kate Hudson, Fabletics and the cutting edge technology that makes it all happen. Behind the scenes of this going on, there are well trained professionals who keep their finger on the pulse of the consumer market such as Shawn Gold. As the Corporate Marketing Officer for TechStyle Fashion Group, it is Gold’s business to make sure that the general public not only knows about Fabletics but also likes knowing about it.


Although there may be different nuances and tasks which require intelligence involved with drumming up business in the new techno-savvy marketplace, the strategy to achieve this is goal is relatively simple as long as marketers understood that the review, along with the actual services or products, for sale is king product. As a matter of fact, more than 80 per cent of people surveyed say that they review and trust the information and opinions they read online before patronizing a business. And in this group of people, there are still layers upon layers of information to extract regarding online reviews, customer satisfaction and the success of a business.


Across the board, percentages as high as 50 to 60 per cent can be seen when surveyors are asking if consumers research a review a business regularly throughout the year. Besides the answer being a resounding yes, there is also another aspect of this phenomenon that is most useful to know in marketing. This is the fact that negative reviews definitely and detrimentally affect a business’ ability to produce revenue. It basically all comes down to a trust factor. Knowing this information and taking it to heart, Kate Hudson is in a collaboration with Fabletics and the marketing teams behind the scene to bring a quality product to the people with the real message behind it. And the proof of this dedication is in her actions as she is a spearhead for the process of refining the final product seen on the shelves and the customer service provided. That is why a product that once was criticized in the public eye by other celebrities now stands strong and grows in retail locations across the United States.


This is not just the results of Kate Hudson’s dedicate service but also of innovative collaborations with other stars such as Demi Lovato. By working with an organization that is focused on empowerment and intelligent action from women for women, these two stars are taking their cache fan value and turning it into a real movement for athletic leisurewear. It appears to launch a successful clothing line all it takes is a little marketing savvy and star collaboration to put a product at the people love in the stores they frequently visit. Really, this success all about having an understanding about a paradigm shift and knowing that it’s not enough to simply tell people about something good you have to have people tell others about something good themselves.

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