How Fabletics is Using Reverse Showroom to Increase Sales

In a period of just three years, Fabletics, a successful fashion brand that is owned by actress Kate Hudson has registered a lot of growth. The fashion brand has shocked many business enthusiasts and customers with its innovative marketing strategies. At the moment, the fashion brand claims that it is worth two hundred and fifty million dollars. In the next five years, Fabletics wishes to establish more offline stores to meet the demands of its growing clientele.

 

Several years ago, Kate Hudson and her business associates realized that the modern woman was very conscious about her looks. The partners realized that women needed fashionable, affordable and convenient gym cloths. When they were establishing the clothing brand, the investors introduced a special subscription model, allowing the customers to get the workout clothes they needed for gym activities once every month. The subscription model worked very well, and the institution doubled its sales, especially among young women.

 

After successfully conquering the United States online market, Fabletics decided to venture into the offline community as well. The founders of the institution sat down and agreed to construct brick and mortar stores that are found in different places in the US. Several months later, the company now says that this was the best decision it ever made. The institution has done well, beating some of the greatest fashion companies around the globe such as Amazon. The brick and motor stores are making the institution to double its profits. The success of the offline market has motivated Fabletics to open more stores.

 

Kate Hudson says that his brand has been successful because of embracing the reverse showroom technique. Although many companies in the modern times have embraced the latest technology in their operations, most of them have not yet chosen this simple method. The brands using this technique ensures that whatever the customer has been shopping online is found in the offline stores.

 

When stocking its offline stores, the company makes sure that it takes into consideration the consumer preferences. Products that are not in demand are not kept in the stores. To make this technique successful, the institution sends a team to carefully study the sales and trends in certain areas. According to Kate Hudson, different cloths will be performing well in some specific areas. The simple method has shown the customers that they will always get whatever they need from the company regardless of where the shopping is done.

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