How the Creation Process of EOS Lip Balm Propelled This Company Into the Spotlight

A lot more companies are choosing to market their products to the upcoming generation often referred to as millennials. This was the case when Evolution of Smooth decided to reinvent the lip balm. The team behind this company took a look at what areas of industry might be ripe for improvement when they noticed that the lip balm products available in the oral care industry had not been changed since their inception. In fact, with Chapstick as the primary manufacturer there was very little competition in this field. In an online article by Fast Company the founders of EOS lip balm discuss the strategies they used to propel their unknown company into the spotlight.

Creating the Right Product

Co-founder Sanjiv Mehra is quick to let people know their company did not start out by using a lot of advertising. Instead the team at EOS lip balm decided to focus on the aspects of creation and distribution. This strategy proved to be just what the market needed to get their product noticed. Part of the success of their lip balm lies in the organic ingredients used to make them. The demand by consumers to have more natural products has significantly increased the number of sales this company has seen with each successive year.

As a company that currently sells more than a million lip balms a week, the strategy to focus on women as their audience of choice has definitely paid off. The small spherical design of the container was meant to appeal to woman’s sense of fashion. The containers( see, https://evolutionofsmooth.com/lip-balm/smooth-spheres.html.) as well as the balms themselves, come in a variety of colors and flavors to delight and engage all of the senses. Once the lip balms made it onto the shelves of major stores and online on Amazon and eBay, they were quickly picked up by celebrities who further rocketed the company into success.

 

A Visit To Kim Dao’s Japanese Apartment

Kim Dao released a video where she shows what her old apartment in Tokyo, Japan was like. The apartment, like many in Japan, is really rather small and also expensive. She chose this apartment in part because it came fully furnished. She chose to move out because it wasn’t in a good location and because of the rent amount.

The first thing you come across when you go through the door is the mailbox, and the area to put your shoes. Kim Dao also had a little storage area to hold things like towels, shower caps, and a hair dryer.

She had a very small room that held her washing machine as well as the vacuum cleaner that Kim Dao owns. The nearby bathroom is also very small, but does at least have space for a tub. The toilet is in a smaller, nearby room.

The kitchen that Kim Dao had in this apartment, much like all the other rooms, is small with little storage room. For some items like pots and pans she needed to hang them from the walls.

Her bedroom includes a bed, a coffee table, desk, and large dresser. She does have one window in the bedroom which looks over the quiet neighborhood that Kim Dao lived in. She also has a dresser which includes tons of makeup filling the top and drawers as well as hair accessories and other fashion items. She says even though every room in the apartment was small it was decent for a single person.